As we all find ways to adjust to our new lives while we cope with the COVID-19 crisis, this isolation is actually connecting us in some meaningful ways while we look to communicate with each other.
We’re isolated from most of the norms we’re used to on a daily basis – shopping, commuting, working, colleagues/coworkers, lunch meetings and so much more.
But, one interesting element is that this isolation has really served to connect us all in a way we might not have expected.
I know that sounds strange, but take a list and let me know your thoughts.
Isolation Is Connecting Us
Just to emphasize, COVID-19 didn’t create the need for people to connect with each other, it has simply amplified how we see it and how obvious this need is for each and every one of us.
And remember, we can’t just communicate with our audiences, we need to CONNECT with them.
And as we adjust to this new normal, we can’t be scared of what this means or think that we have an impossible task in front of us. We need to force ourselves to think in a different way to solve many of the challenges that have faced us for decades.
The tools are there and we need to evolve with the situation and be leaders to continue to drive results for our clients and our businesses.
This is an opportunity to embrace something new, get creative, and come up with solutions that all businesses out there are going to need much sooner than later.
More Resources
Here are some additional resources for your crisis planning efforts as you adapt to your new worlds:
– Is Pitching Media A Good Idea During COVID-19?
– Internal Communications During A Crisis
– The Art & Science Of Making A Public Apology
– A Meaningful Message, Or Pandering Without Purpose
– Tips For Working From Home As Your New Normal
And here are some additional blogs to help with your strategic communications planning:
– Pitching Media Like The Pros
– 7 Tips for Successful Media Interviews
– Don’t Let Perfect Be The Enemy Of Effective
– Wake Up. Kick Ass. Repeat.
– How to Create Content That Engages Audiences and Builds Brand Trust Quickly
– 7 Tips to Measure Your Strategic Communications Campaigns
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