Strategic Communications Consulting and Advisory Services
Your organization needs communications that supports its priorities, whether you’re managing reputation, navigating change, strengthening your team, or demonstrating business value.
TC Strategic Communications helps you assess what’s working, identify gaps, and develop a clear path forward. Our services span integrated marketing and communications, crisis readiness, AI visibility, measurement, and fractional communications leadership.
You work directly with founder Travis Claytor, APR, bringing more than 20 years of experience to your challenges. Through focused projects or ongoing support, we help your team make informed decisions and put strategy into practice, drawing on trusted specialists when additional expertise is needed.
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Strategic Communications Planning & Assessments
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AI Visibility & Content Strategy
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Media Relations & Spokesperson Training
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Integrated Marketing & Communications
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Fractional Marketing & Communications Support
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Internal Communications & Team Alignment
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Crisis Readiness & Reputation Management
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Marketing and Comms Measurement & Evaluation
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Executive Positioning & Thought Leadership
Media Training & Coaching
Empower your team with expert media training and coaching to confidently engage with the press and deliver your brand’s message effectively. We equip you with the skills to handle interviews, manage media interactions, and present your organization’s story with clarity and professionalism:
- Conduct customized training sessions tailored to your media needs.
- Develop and refine key messaging for consistent communication.
- Simulate media interviews to build confidence and proficiency.
- Provide ongoing coaching and feedback to enhance your media presence.
Crisis & Issues Management
In a consumer poll, 65% of respondents say they would stop buying a company’s product or service if that company was facing a crisis in which it was alleged to have committed an act of serious moral or legal wrongdoing. Big or small, public or private, all companies experience crises at some point. TCSC has two decades of crisis communications experience representing organizations from global brands to regional enterprises. We’ll work with your team to develop a crisis communications plan so you’re ready when you’re faced with one. Or if you’re facing one now, we’ll guide you through an existing crisis and help your brand and leadership navigate this evolving landscape. Services include:
- Crisis and Issues Management
- Crisis Planning Support and Development
- Crisis Response
- Reputation and Brand Management
Media Relations
Not every journalist is interested in your product, service, company or brand story. But many are, even if they don’t know it yet. Through targeting key regional, national, international, and trade media outlets and delivering your brand stories that they’ll care about, we bring awareness of your brand, product, event or service through traditional Public Relations campaigns. Services include:
- Regional, National & International Media Relations
- Storyline Development
- Media Pitches
- Press Release, Media Alert Development
- Media Spokesperson Training
Social Media Strategy and Activation
Unlock the potential of your brand with a tailored social media strategy that amplifies your story and drives results. Our approach aligns engagement, content, and community to connect with your audience and achieve business goals:
- Develop a comprehensive social media strategy aligned with brand goals.
- Outline support requirements for efficient execution.
- Craft compelling messaging to drive engagement.
- Build and manage a content calendar for consistent, impactful presence.
Content Strategy and Development
Social and digital media is likely the first exposure consumers will have to your brand, product, service or mission. What are your social channels saying about you? What channels should be you be active, and how often? How do you deliver your messages to get the biggest impact? In addition to social media, digital communications channels (like your website) provide a real opportunity to engage your key audiences and potential customers and make a connection to your brand. We’ll review your digital and social channels to ensure your content is making the maximum impact, and then develop a strategy to communicate with your audiences to build affinity and support, and then create content to help move them closer to acting. Services include:
- Content Review & Analysis
- Thought Leadership Content and Planning
- Messaging Development
- Speech Writing
- Executive Leadership Branding
- Social Media Strategy and Content Development
- Website Content Strategy and Development
Strategic Communications Planning
Any successful communications strategy starts with a plan and roadmap. We provide a full 360-degree strategic marketing communications look at achieving your business goals. We work with clients to develop goals and objectives and build a strategic communications plan that includes objectives, goals, strategies, tactics, a timeline, and performance metrics. Services include:
- Strategic & Integrated Communications Planning Sessions
- Messaging Development
- Brand Development
- Communications Campaign Development
Who We Help
With more than 20 years of experience, we provide integrated and strategic public relations services for clients across industries
