We provide integrated public relations services for clients across many industries. TCSC has developed and executed campaigns for clients in travel & tourism, government & military, sports & entertainment, hospitality, zoos & aquariums and more. From strategic planning and social media strategy to crisis planning and reputation management, let’s see how we can work together.
Strategic Planning
Any successful communications strategy starts with a plan and roadmap. We provide a full 360-degree strategic marketing communications look at achieving your business goals. We work with clients to develop goals and objectives and build a strategic communications plan that includes objectives, goals, strategies, tactics, a timeline, and performance metrics. Services include:
- Strategic & Integrated Communications Planning Sessions
- Messaging Development
- Brand Development
- Communications Campaign Development
Traditional Public Relations & Earned Media
Not every journalist is interested in your product, service, company or brand story. But many are, even if they don’t know it yet. Through targeting key regional, national, international, and trade media outlets and delivering your brand stories that they’ll care about, we bring awareness of your brand, product, event or service through traditional Public Relations campaigns. Services include:
- Regional, National & International Media Relations
- Storyline Development
- Media Pitches
- Press Release, Media Alert Development
- Media Spokesperson Training
Crisis & Issues Management
In a consumer poll, 65% of respondents say they would stop buying a company’s product or service if that company was facing a crisis in which it was alleged to have committed an act of serious moral or legal wrongdoing. Big or small, public or private, all companies experience crises at some point. TCSC has two decades of crisis communications experience representing organizations from global brands to regional enterprises. We’ll work with your team to develop a crisis communications plan so you’re ready when you’re faced with one. Or if you’re facing one now, we’ll guide you through an existing crisis and help your brand and leadership navigate this evolving landscape. Services include:
- Crisis and Issues Management
- Crisis Planning Support and Development
- Crisis Response
- Reputation and Brand Management
Event Planning
Brand activations, organizational announcements, grand openings and more – there are a thousand details culminating in one big moment. Let us manage the process, and those details, to deliver an exciting and successful event for your brand. Services include:
- Media Planning and Outreach
- Press Material Development
- Onsite Media Coordination
- Social Media Planning and Support
- Content Planning and Execution
- Storyline Development
- Media Pitches
- Media Spokesperson Training
Digital Content Analysis, Social Media Content and Strategy Development
Social and digital media is likely the first exposure consumers will have to your brand, product, service or mission. What are your social channels saying about you? What channels should be you be active, and how often? How do you deliver your messages to get the biggest impact? In addition to social media, digital communications channels (like your website) provide a real opportunity to engage your key audiences and potential customers and make a connection to your brand.
We’ll review your digital and social channels to ensure your content is making the maximum impact, and then develop a strategy to communicate with your audiences to build affinity and support, and then create content to help move them closer to acting. Services include:
- Content Review & Analysis
- Thought Leadership Content and Planning
- Messaging Development
- Speech Writing
- Executive Leadership Branding
- Social Media Strategy and Content Development
- Website Content Strategy and Development
Media Training
It’s not just what you’re saying, but how you’re saying it, what you look like when you’re saying it, how often you say it, and much more that all spokespeople need to be aware of when representing your brand. Having trained hundreds of spokespeople in the art, and science, of conducting interviews, we will provide the guidance and training needed to convey your messaging to deliver the biggest impact.
Connect with us today and let us put our public relations services to work for your brand.
Check us out at @TCStrategic on Facebook, Twitter, LinkedIn and Instagram.