TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
I recently participated in a Public Relations Society of America (PRSA) panel discussion about the importance of a strategic communications plan. We posed the question – is the strategic communications…
The coronavirus crisis has forced us all to adapt our communications and focus on how we survive in the short term to prepare for long-term success. Things are shifting daily…
It’s hard to say what the full impact of the COVID-19 (coronavirus) pandemic will be, but what’s for certain is that most every business will be impacted in some way.…
You’ve spent all this time working on your best media pitch, crafting a killer story hook, and it’s all paid off – that journalist you’ve targeted just responded and wants…
Are you wondering if you need a strategic public relations plan? I’ll save you the suspense and give you this hint… YES! Benjamin Franklin once said, “If you fail to…
Planning meetings. Budgets. Deadlines. Last-minute projects. Family vacations. Holiday shopping. Kids are out of school. It’s safe to say this time of year can get stressful for just about anyone.…
7 Tips to Measure Your Strategic Communications Campaigns! In 2020, let's focus on meaningful, action-based metrics that drive and measure real business results.
Public Relations. Communications. Media Relations. Content Marketing. Crisis Communications. Social Media. Branding. The list goes on and on. In addition to being somewhat ambiguous terms in an ever-changing landscape that…