Strategic Thoughts: Creating Better Content by Asking Questions
If you’ve read my content or seen my posts, you likely know that I’m a big fan of finding takeaways in any article or story, especially if it means creating…
How To Embrace And Improve Executive Reputation
Executive reputation may be one of the biggest opportunities that are left untapped by brands and executives alike. I saw an article the other day about how people trust businesses,…
Don’t Leverage The Disaster
Hurricane Ian is barreling toward Florida, and millions of Floridians are bracing for this monster storm. It’s hard to believe I’m still saying this, but for brands and public relations…
Why You Should Take the “It’s THEIR Platform” Mentality for Social Media
I’ve seen several articles recently – and well, always – about ways to engage audiences across social media channels. But nobody seems to talk about taking a “It’s THEIR Platform”…
Strategic Thoughts: Leveraging Leadership Principles for Communications
I’ve seen a lot of stories and articles about leadership. Everything from how to be a good leader, to ways to lead small teams, to ways that leaders can bring…
3 Thing You MUST Consider During A Crisis Not Directly Impacting Your Brand
We’re talking about what to do during a crisis today. Specifically, we’re going to briefly discuss what to do during a crisis that doesn’t directly affect your brand or organization.…
How To Get The Right Timing For Your Announcements
Getting the right timing can be one of the most frustrating things Public Relations practitioners face with every campaign. Sometimes it feels like you can never find the right time…
The Purpose of Public Relations
I saw an updated definition of public relations this morning and I’m a little annoyed. I’m also going to apologize in advance as what follows may be a bit controversial,…
Communicators Need Analytics To Show Value
It’s Monday, so we’re starting it off with a strategic thought! And this is something that bothers me just about every week, so when I saw the story, I had…
Proactive Reputation Management Saves Reputations
There are a lot of recommendations to manage a brand’s or person’s reputation, but the best advice is to ensure you have a proactive reputation management plan and are not…