How To Put The “Story” In Storytelling
Storytelling can be difficult for brands that are focused on selling products or services, converting customers, and meeting revenue figures. Whether they succeed or not, storytelling is at the core…
TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
Storytelling can be difficult for brands that are focused on selling products or services, converting customers, and meeting revenue figures. Whether they succeed or not, storytelling is at the core…
Mobile payment company Venmo has been pulled into a crisis it probably never expected, and there’s a crisis management lesson that all brands can learn. I’ve done a lot of…
I was having a discussion with some colleagues about public relations metrics and how practitioners have used them . In short, it all boils down to two things: First, public…