Stop Wasting Content
Communicators, content creators, and public relations professionals need to stop wasting content now! I see it happen all the time and it hard to watch. For example, a publicist spends…
TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
Communicators, content creators, and public relations professionals need to stop wasting content now! I see it happen all the time and it hard to watch. For example, a publicist spends…
At some point we all feel like we need to do more, reach more people, and be everything to every potential customer out there. But the reality is if we…
Storytelling is at the heart of any effective communications campaign, but you need to find the story that matters before you figure out how you’re going to tell it. As…
Storytelling can be difficult for brands that are focused on selling products or services, converting customers, and meeting revenue figures. Whether they succeed or not, storytelling is at the core…
Mobile payment company Venmo has been pulled into a crisis it probably never expected, and there’s a crisis management lesson that all brands can learn. I’ve done a lot of…
I was having a discussion with some colleagues about public relations metrics and how practitioners have used them . In short, it all boils down to two things: First, public…
I recently came across a story that almost blew my mind (The new OVERTOURISM debate). The gist is that some of the world’s top tourism destinations are having a debate…
I can’t believe I’m saying this, but it’s been two years since I started a small business, and there have been a lot of lessons learned. And I have to…
If you’re in communications or marketing, this has likely happened to you. You see an amazing piece of content and think, “I can need to create something like that!” So,…
Nobody can tell you exactly what to do when you get unethical communications requests, but it’s something we all come across at some point in our career. I was a…