Is Pitching Media A Good Idea During COVID-19?
Like many other industries, the COVID-19 crisis has turned the Public Relations industry upside down. Recently I’ve seen a lot of questions about whether or not pitching media during COVID-19…
TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
Like many other industries, the COVID-19 crisis has turned the Public Relations industry upside down. Recently I’ve seen a lot of questions about whether or not pitching media during COVID-19…
Being in the spotlight during a media interview can be a crazy stressful experience. Even the best spokespeople screw up at times, so what chance do you have, right?
You’ve spent all this time working on your best media pitch, crafting a killer story hook, and it’s all paid off – that journalist you’ve targeted just responded and wants…
Pitching media can be an intimidating process, even for PR pros. How do you get them interested? How do you make your story sound appealing? What if they ignore me?…
We’re always trying to optimize our media relations efforts to secure the next media story and garner some awesome coverage for our company or client. But it’s not always easy.…
In an ever-changing media landscape, how do you know what journalists will want to cover? How do you deliver the best media hook and get them to bite on a…
Crafting the perfect media pitch can be one of the most daunting tasks a public relations professional can face. Whether it’s a journalist you’ve worked with for years, or a…
Public Relations. Communications. Media Relations. Content Marketing. Crisis Communications. Social Media. Branding. The list goes on and on. In addition to being somewhat ambiguous terms in an ever-changing landscape that…
However you found yourself here – social media, direct link, or pleading email from me – I’m glad you’re here. As the first of many blogs, pieces of content or…