Strategic Thoughts: Creating Better Content by Asking Questions
If you’ve read my content or seen my posts, you likely know that I’m a big fan of finding takeaways in any article or story, especially if it means creating…
TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
If you’ve read my content or seen my posts, you likely know that I’m a big fan of finding takeaways in any article or story, especially if it means creating…
If you’ve spent any time on any social media channels, it’s not surprise that brand criticism is on the rise. Recent headlines have been filled with brands trying to manage…
It wasn’t that long ago when Public Relations (PR) practitioners were faxing news stations, hand-delivering printed press releases, and dubbing over beta tapes so broadcast outlets had access to the…
Timing can make or break a company’s announcement. Whether it’s unveiling a new product, disclosing financial results, ribbon cuttings, grand openings, or brand unveils, timing can impact your success. Having…
I’ve seen a lot of stories and articles about leadership. Everything from how to be a good leader, to ways to lead small teams, to ways that leaders can bring…
Getting the right timing can be one of the most frustrating things Public Relations practitioners face with every campaign. Sometimes it feels like you can never find the right time…
I saw an updated definition of public relations this morning and I’m a little annoyed. I’m also going to apologize in advance as what follows may be a bit controversial,…
Storytelling is at the heart of any effective communications campaign, but you need to find the story that matters before you figure out how you’re going to tell it. As…
I was having a discussion with some colleagues about public relations metrics and how practitioners have used them . In short, it all boils down to two things: First, public…
I recently came across a story that almost blew my mind (The new OVERTOURISM debate). The gist is that some of the world’s top tourism destinations are having a debate…