Reject The Sense of Injury, It’s Not About You
Roman Emperor Marcus Aurelius once said, “Reject your sense of injury and the injury itself disappears.” That got me thinking about how just about every conversation I have, work and…
TCSC - Strategic Public Relations
Driving Real Business Results Through Strategic Communications
Roman Emperor Marcus Aurelius once said, “Reject your sense of injury and the injury itself disappears.” That got me thinking about how just about every conversation I have, work and…
I recently finished reading Atomic Habits by James Clear – huge thanks to Gini Dietrich for the recommendation. In the book, Clear provided what I thought was a really profound…
Sign up now for the latest and greatest from TC Strategic Communications – the Strategic Thoughts newsletter! Ok, ok, I know the last thing anyone needs is another newsletter hitting…
What’s your brand story and how are you telling it? People are naturally driven by emotion during a crisis like coronavirus. We look for meaningful connections and inspirational moments. Also,…
What do you say during a crisis? In the middle of this crazy, unprecedented and uncertain time, there are a couple of questions that all of us are asking: What…
Author James Clear said, in his book Atomic Habits, that “you don’t rise to the level of your goals, you fall to the level of your systems.” We all need…
The Coronavirus crisis is unlike anything brands or companies, big and small, have ever seen, making branding and communications efforts tricky and confusing. Add to that maintaining a trusted brand…
We’ve been discussing how we find success following this crisis through the RADD approach, which is Recognize, Adapt, Develop, and Deploy. Today we’re digging in to deploying your communications plan,…